Posted by Manoj Jasra

Omniture, Inc. (NASDAQ:OMTR), Bazaarvoice and Mercado today announced that Overstock.com is using integrated solutions from the three companies through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance.

“Overstock’s ability to deliver relevant search results has a material impact on conversion success,” said Geoff Atkinson, vice president of tactical marketing at Overstock. “The integrated Omniture, Bazaarvoice and Mercado ‘searchandising’ solution provides Overstock with the ability to improve conversion by automatically optimizing search relevance and product merchandising based upon a number of factors, including customer ratings and reviews.”

Overstock uses “searchandising” by feeding data from Omniture SiteCatalyst into Mercado via Omniture Genesis, where Mercado uses the information to optimize Overstock’s search results and site navigation. Overstock displays Mercado search and refinement results that include Bazaarvoice ratings and reviews, which customers can use as a sorting or refinement preference when selecting products to purchase.

Omniture Genesis is a “plug and play” solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. The global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others.

The Omniture Genesis integrations for Omniture SiteCatalyst with both Bazaarvoice and Mercado are now available. Interested customers may contact Omniture, Bazaarvoice or Mercado for further information. For a detailed case study on Overstock’s use of the Omniture Genesis integration with Bazaarvoice and Mercado, please visit Bazaarvoice at http://www.bazaarvoice.com/, Mercado at http://www.mercado.com/ or Omniture at http://www.omniture.com/en/products/marketing_integration/genesis?s_cid=7267

 

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This entry was posted on Monday, June 23rd, 2008 at 9:54 am and is filed under Online Retail. You can leave a response, or trackback from your own site.

About the Author: Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.