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Online Retail Spending Grew By 10% In Q1 Over Last Year

May 24th, 2010

comScore, Inc.(NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2010  U.S. retail e-commerce sales estimates, which showed that online retail spending neared $34 billion for the quarter, up 10 percent versus year ago. The strong acceleration [...]

Is Your Store Making Decisions For Customers?

May 3rd, 2010

I see it every day.
Store owners telling their customers not to shop at their website.

Providing Customers Incentives To Return

April 19th, 2010

It costs twice as much to gain a new customer as it does to hold on to an existing one. There are six proven actions any small business can take to ensure a customer stays a customer.

Rewards Programs Foster Long Term Relationships And Repeat Sales

April 5th, 2010

It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purchased [...]

MoBeePay Takes Ecommerce To The Mobile World

March 22nd, 2010

Imagine an application or program, which allows buyers and sellers to connect seamlessly anywhere in the world, without the need of a computing device. Along with connecting anywhere, picture the process taking a matter of seconds. Sound like a good idea?MoBeePay is hoping you think that it is, as they’ve announced a mobile app [...]

Understanding Conversion Rates Can Increase Your Sales

March 8th, 2010

I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

Online Ads (Sometimes) Prove Popular With Shoppers

February 22nd, 2010

Considering how hated pop-ups have become, and that ad-blocking software is quite popular in certain circles, it might be easy for everyone to believe that online ads are universally not liked.  Still, new research suggests that people find online ads useful, so long as they’re truly being informative or doing consumers a favor.