Posted by John Vinson

Imagine an application or program, which allows buyers and sellers to connect seamlessly anywhere in the world, without the need of a computing device. Along with connecting anywhere, picture the process taking a matter of seconds. Sound like a good idea?MoBeePay is hoping you think that it is, as they’ve announced a mobile app which promises the above.

MoBeePay is a relatively simple system, as all it requires a user to do is point their iPhone camera at a MoBeeTag and take a picture. MoBeeTags can be found anywhere: magazines, billboards, or any print ad. Sellers must register their products with MoBeePay, which are stored in a database called ‘MoBeeHive’. Once stored, products are then represented by MoBeeTags, or MoBeeCodes. MoBeeTags I’ve mentioned, and MoBeeCodes are the alternative. If a tag can’t be scanned, then a code can be inputted.

MoBeePay solves a problem which has hindered mobile ecommerce - speed of use. Unlike other purchasing systems, MoBeePay requires a one time setup and then either a picture or code input. Then with a final confirmation, the transaction is completed. This undoubtedly could lead to problems with security, which unfortunately hasn’t been addressed at this time.

Along with MoBeePay, the company is offering MoBeeMerchant to potential sellers. This POS based system uses the same idea with MoBeePay, but in a more condensed fashion. MoBeeMerchant allows electronics transactions, and provides options for inventory management.

If you’d like to demo MoBeePay, visit their official website. Beyond the press release and demo, there’s unfortunately very little to report on at this time. Price points, the major key to MoBeePay’s success hasn’t been addressed as of yet.

Obviously, this app has heaps of potential. Specifically, in re-energizing forms of advertisement which looked to be down (magazines, billboards). If companies are able to receive profits directly from ads, there’s potential for heavy growth. For the digital world, it wouldn’t be beyond possibility to setup shops on Facebook and Twitter. Up until now, social media has been used as a means to direct traffic to your site for sales. Now, sales can be simply found directly through these services.

Hopefully, more details will be released soon, specifically addressing security. There has yet to be an official release date, though it looks like it could be a while as the developers still have multiple patents pending.

This entry was posted on Monday, March 22nd, 2010 at 8:30 am and is filed under News. You can leave a response, or trackback from your own site.

About the Author: John is a staff writer for WebProNews.