Posted by Shawna Seigel

I see it every day.

Store owners telling their customers not to shop at their website.

• No phone number for customer service
• No about us page
• Check out pages contains security warnings
• Links to pages that REMOVE them from the store
• Confusing check out processes
• Making people register to buy
• Asking for a customer’s first born

So the last one is far fetched but, you get the idea.

We reviewed several different websites on our radio show Ecom Experts this week and could not believe how many websites gave people reasons not to buy from them.

When will store owners learn that their store has to say:

• Buy here now
• Shop with confidence
• This is exactly who I am
• You can contact me
• You can trust me
• Our site is secure
• We provide value and service

Take a look at your store right now, what is it saying?

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This entry was posted on Monday, May 3rd, 2010 at 9:23 am and is filed under News. You can leave a response, or trackback from your own site.

About the Author: Shawna Seigel is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more!