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Google Adding Power To Online Retail

Eric Leuenberger Posted by Eric Leuenberger

This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here.

Google recently unveiled a new Ecommerce Search Solution. It looks to be geared toward big ecommerce retailers and the pricing scheme for it will depend on the number of products/items on businesses’ data feed and search queries.

The Official Google Blog says Commerce Search aims to make the otherwise cumbersome task of searching for products on e-commerce sites easier and more fun.

The features Commerce Search provides are as follows:

  • Lightning fast Google searching technology applied to retailers databases enabling consumers to find the right products in a snap
  • Scalable hosted solution that aims to increase seasonal query volume
  • Search refinement functionality that can automatically generate groupings based on user query and matching items
  • Easily manageable product promotions that provides complete control to marketers and e-commerce site administrators
  • Full customization option for controlling how products are displayed on search results landing pages
  • No additional adminstrative cost for deployment and maintenance
  • Customized reporting and statistical analysis via integrated Google Analytics

Information on Commerce Search it can be found here:

http://www.google.com/commercesearch/

If anyone has had any experience with this new tool I’d love to hear about it. What are your thoughts?

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About the Author: Eric Leuenberger is an ecommerce conversion expert and author of a leading Ecommerce Optimization blog. He coaches ecommerce store owners how to increase their website sales using effective online paid search advertising, targeted marketing strategies, website sales strategies, and industry best practices. Contact him today to increase your sales!

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