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	<title>E-Commerce Trends</title>
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		<title>Google Shopping Comes to India; Still in Beta Phase!</title>
		<link>http://www.ecommercetrends.com/google-shopping-comes-to-india-still-in-beta-phase/</link>
		<comments>http://www.ecommercetrends.com/google-shopping-comes-to-india-still-in-beta-phase/#comments</comments>
		<pubDate>Mon, 13 May 2013 12:56:35 +0000</pubDate>
		<dc:creator>Navneet Kaushal</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=384</guid>
		<description><![CDATA[Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right side of the page. As an example, when you will [...]]]></description>
			<content:encoded><![CDATA[<p>Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right side of the page.<br />
<span id="more-384"></span><br />
As an example, when you will search for Samsung Galaxy S4 on Google, the result page will display product images, prices, and direct links under the &quot;Shop for &#39;Product name&#39; on Google&quot;. Google displayed shopping listings from Yebhi, Flipkart, and HomeShop18 on searching for the particular Samsung Galaxy S4.</p>
<p><a href="http://www.pagetrafficbuzz.com/google-shopping-india-beta-phase/16598/"><img alt="Google Shopping Comes to India; Still in Beta Phase!" class="aligncenter size-full wp-image-16599" height="450" src="http://www.pagetrafficbuzz.com/wp-content/uploads/2013/05/Google-Shopping.jpg" title="Google Shopping Comes to India; Still in Beta Phase!" width="317" border="0"></a></p>
<p>When you click on the information icon that is along with the listing, Google will reveal the reason for why it has displayed the product as; &quot;Based on your search query, we think you are trying to find a product. Clicking in this box will show you results from providers who can fulfill your request. Google may be compensated by some of these providers.&quot;</p>
<p>Earlier, the product search results were based on the relevance of the product. But now, the search results displayed are on the basis of how much advertisers and retailers are paying to Google under the Google Shopping program. The participating companies are provided with an API through which they can manage their listings.</p>
<p>In <a href="http://googlecommerce.blogspot.in/2012/05/building-better-shopping-experience.html" target="_blank">May 2012</a>, Google made an announcement that it will be renaming the Product Search feature to Google Shopping in the U.S. The search giant also hinted that a lot of changes would be introduced in how the search results worked. It was in the month of October that Google introduced the updated Google Shopping.</p>
<p>Google Shopping is available in the U.S., U.K, France, Switzerland, Germany, Czech Republic, Japan, Netherlands, Australia, Italy, Brazil, and Spain.</p>
<p>Google Shopping is still in Beta phase in India and we might hear an official announcement in nearby days.</p>
<p><a href="http://www.pagetrafficbuzz.com/google-shopping-india-beta-phase/#respond"><strong>Comments</strong></a></p>
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		<title>Lawsuit From eBay Seller For Negative Feedback Dropped</title>
		<link>http://www.ecommercetrends.com/lawsuit-from-ebay-seller-for-negative-feedback-dropped/</link>
		<comments>http://www.ecommercetrends.com/lawsuit-from-ebay-seller-for-negative-feedback-dropped/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 12:57:00 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=379</guid>
		<description><![CDATA[We recently told you about a particularly odd lawsuit in which an eBay seller was suing a buyer for feedback left on their page. The seller, Med Express, was suing the buyer, Amy Nicholls, over her complaint on the eBay feedback page that her product had arrived with an extra $1.44 postage due. Med Express [...]]]></description>
			<content:encoded><![CDATA[<p>We recently told you about a particularly odd lawsuit in which an eBay seller was suing a buyer for feedback left on their page. The seller, Med Express, was suing the buyer, Amy Nicholls, over her complaint on the eBay feedback page that her product had arrived with an extra $1.44 postage due.<br />
<span id="more-379"></span><br />
Med Express offered to correct the mistake, reimbursing Nicholls for the undue charges. But Nicholls had already posted the &#8220;negative&#8221; feedback on eBay. Med Express claimed that that feedback (which knocked their favorability rating down to 99.3%) caused them irreparable harm. They sued for an injunction to get the feedback removed and for damages from the resulting loss of business. </p>
<p>Nicholls, with the help of Public Citizen&#8217;s Paul Levy, lawyered up and fought back &#8211; saying that her feedback was accurate and that expressing it is not a tort, and especially no reason to seek damages. To Levy, the lawsuit was the epitome of a frivolous mess. The case saw widespread coverage across tech sites. You can read our longer breakdown of the initial lawsuit <a href="http://www.webpronews.com/ebay-seller-sues-buyer-over-negative-feedback-2013-04">here</a>. </p>
<p>Now, we have a couple of new wrinkles in the case. Med Express President Richard Radey took to Public Citizen&#8217;s site to <a href="http://pubcit.typepad.com/clpblog/2013/04/med-express-and-james-amodio-bullying-a-critic.html?cid=6a00d83451b7a769e201901b5a113f970b#comment-6a00d83451b7a769e201901b5a113f970b">issue an &#8220;apology&#8221; for the lawsuit in the comments</a>.</p>
<p>&#8220;I hope all of you will accept this as an open letter of apology from Med Express,&#8221; he said. </p>
<p>He went on to explain that the lawsuit was never meant to be targeted at Nicholls, and that he had instructed his lawyer to seek $1 in damages. </p>
<p>&#8220;Her feedback was also never an issue. We fully support her right and all of our customers right to leave any feedback they desire – true or otherwise!&#8221; he said.</p>
<p>Apparently, the issue involved eBay&#8217;s &#8220;Detailed Seller Ratings.&#8221; He said the low rating caused Med Express to love their coveted &#8220;Top Rated Seller Plus&#8221; standings. He then linked this to a possible loss of tens of thousands of dollars in the future. </p>
<p>Also, he claims to have not read the suit:</p>
<blockquote><p><em>The only way DSR&#8217;s are removed is by court order, and I was told that such court orders were not uncommon. I do deeply regret the wording of the lawsuit. I had not read it and only learned of the wording on the blogs. I too would have been outraged and for that I also sincerely apologize. It is the addendum attached ordering Ebay to remove the DSR&#8217;s that was our only goal.</p>
<p>The only person to blame here is me. You have spoken and I have listened. A terrible wrong needs to be righted. I am instructing our attorneys to drop the lawsuit. I want to assure everyone that you may feel free to leave any feedback on our company without fear of reprisal. I have learned my lesson. </em></p></blockquote>
<p>Public Citizen&#8217;s Levy has now <a href="http://pubcit.typepad.com/clpblog/2013/04/med-express-apologizes-for-suing-a-customer-blaming-its-lawyer.html">published a response</a>, basically saying &#8220;I don&#8217;t believe you.&#8221; </p>
<p>&#8220;When I criticize somebody on this blog, I generally send a courtesy notice with an invitation to respond omnt he blog.  When the target of criticism owns up to a mistake, it is also my practice to be gracious.  Ordinarily, then, a profuse apology like Radey’s would be cause for admiration. Problem is, I don’t believe a word of what he says&#8230;&#8221; Levy writes.</p>
<p>Expect that he does believe Radey is sorry about the criticism Med Express has received through all the media coverage of the suit. But the rest, he says, is a smoke screen. </p>
<p>In fact, he claims that the lawsuit against Nicholls is simply one of many, and it&#8217;s not even the most ridiculous. He points to a <a href="http://www.citizen.org/documents/MedExpressOtherLawsuits.pdf">long list of past and pending claims</a> against eBay and eBay buyers.</p>
<p>&#8220;From my review of many of the cases, Med Express typically files a complaint based on extremely vague assertions of falsity, against defendants who may be too far from Medina too respond effectively, seeks a temporary restraining order without giving any notice, and hopes to get relief before the defendant knows what hit him, her or it,&#8221; says Levy. </p>
<p>Levy also claims that Radey&#8217;s assertion that it&#8217;s the lawyer&#8217;s fault, and that he hadn&#8217;t seen the lawsuits before they were filed is nonsense. Levy says that Radey signed a verification for the suit and signed an affidavit complaining about the negative feedback. </p>
<p>&#8220;Even if I were inclined to believe Radey’s assertion that all he really wanted was an injunction taking down the criticism, I would not be assuaged; in some ways, such injunctions, and the procedures for getting them, are even more of an affront to the public interest,&#8221; says Levy.</p>
<p>&#8220;[T]he public at large is injured by these fixes, because consumers have an interest in learning what the criticism was, and what the response.  Not all rating systems are perfect; maybe there are reasons to doubt the accuracy of the “DSRs.”  But they are one data point that eBay consumers can use to decide where to buy goods online.  We should not forgive Radey and Med Express even if it were true that distorting his own DSR’s was the only objective of this frivolous litigation.&#8221;</p>
<p>Nicholls&#8217; lawyers have filed a <a href="http://www.citizen.org/documents/NichollsAnswerandCounterclaim.pdf">counterclaim</a>, one that seeks sanctions and punitive damages from Radey and his attorneys. This will move forward, according to Levy.</p>
<p><a href="http://www.webpronews.com/ebay-seller-apologizes-for-negative-feedback-suit-called-out-as-insincere-2013-04#respond"><strong>Comments</strong></a></p>
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		<title>Retailers: Increase In-Store Sales with AdWords Offer Extensions</title>
		<link>http://www.ecommercetrends.com/retailers-increase-in-store-sales-with-adwords-offer-extensions/</link>
		<comments>http://www.ecommercetrends.com/retailers-increase-in-store-sales-with-adwords-offer-extensions/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 13:15:33 +0000</pubDate>
		<dc:creator>Sarah Bonner</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=374</guid>
		<description><![CDATA[Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is Offer Extensions. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads. Customers will click [...]]]></description>
			<content:encoded><![CDATA[<p>Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is <a title="Offer Extensions" href="http://www.google.com/ads/innovations/offerextensions.html" target="_blank">Offer Extensions</a>. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads. Customers will click on the offer and be taken to a Google hosted landing page where they can either print the coupon or save it for later in <a title="Google Offers" href="https://www.google.com/offers?gl=US" target="_blank">Google Offers</a>. Here&#8217;s what it will look like:<br />
<span id="more-374"></span><br />
<img class="size-full wp-image-12409 aligncenter" title="Google Offer Extensions" alt="Google Offer Extensions Increase In Store Sales with New AdWords Offer Extensions" src="http://blog.search-mojo.com/wp-content/uploads/2013/03/Google-Offer-Extensions.png" width="433" height="105" /></p>
<p><b>Cost &amp; Benefits</b></p>
<p>Costs for Offer Extensions are the same as traditional clicks, so advertisers can look to Offers for a low-cost way to spread the word about certain promotions or sales. This could be potential competition for the likes of Groupon and LivingSocial, who have high cost for businesses as they take a large percentage of the revenue made with their deals. Offer Extensions provides simple, low cost alternative that could drive traffic, as Google so often reminds us, of people who are actually looking for related products. If advertisers start using Offer Extensions on a mass scale, it could be huge for businesses and customers!</p>
<p>Not only do they drive traffic to the store, but Offer Extensions can also provide advertisers with an offline form of conversion tracking for online customers who become in-store customers. Once the customer hands over their printed coupon, businesses can scan the coupon and input that customer&#8217;s information into their database.</p>
<p><b>Setting It Up</b></p>
<p>To set up Offer Extensions, you first need an Enhanced Campaign. Once you have created an Enhanced Campaign, or upgraded to it, go to the Ad Extensions tab, and select the Offer Extensions view.</p>
<p><img class="size-full wp-image-12410 aligncenter" alt="Offer Extensions Arrow Increase In Store Sales with New AdWords Offer Extensions" src="http://blog.search-mojo.com/wp-content/uploads/2013/03/Offer-Extensions-Arrow.png" width="100%" height="auto" title="Increase In Store Sales with New AdWords Offer Extensions" /></p>
<p>Click &#8220;Create New Extension&#8221; and fill in the appropriate details. For these offers, you will need to input the offer headline, redemption and distribution dates, the promotion code (to scan in-store), and details like how to redeem and terms and conditions.</p>
<p><img class="alignnone size-full wp-image-12411" alt="Offer Extensions Form Increase In Store Sales with New AdWords Offer Extensions" src="http://blog.search-mojo.com/wp-content/uploads/2013/03/Offer-Extensions-Form.png" width="100%" height="auto" title="Increase In Store Sales with New AdWords Offer Extensions" /></p>
<p>Offer extensions can be done at the campaign level or the ad group level, so it is important to remember to make your offer relevant to the level you choose.</p>
<p>The offer will only show if your ads are in one of the top three positions, <i>above</i> the natural search results. If your ad position is already high, adding Offer Extensions can help capitalize on the great ad position by giving searchers more incentive to click and taking up more actual space on the search engine results page (SERP).</p>
<p>These Offer Extensions will be a great way to further entice searchers to not only click through to your site, but potentially drive foot traffic to the store (and buy things with their new-found coupons!).</p>
<p><a href="http://blog.search-mojo.com/2013/03/26/adwords-offer-extensions/#facebook"><strong>Comments</strong></a></p>
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		<title>Cease And Desist Order Sent To Square In Illinois</title>
		<link>http://www.ecommercetrends.com/cease-and-desist-order-sent-to-square-in-illinois/</link>
		<comments>http://www.ecommercetrends.com/cease-and-desist-order-sent-to-square-in-illinois/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 12:59:47 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=371</guid>
		<description><![CDATA[Mobile payments startup Square has apparently run afoul of the Illinois Department of Financial &#38; Professional Regulation. In a cease and desist order sent to Square, the Illinois department says that Square is &#8220;engaged in the business of transmitting money in Illinois, as defined by the Act, without the required license.&#8221; The &#8220;act&#8221; that they [...]]]></description>
			<content:encoded><![CDATA[<p>Mobile payments startup Square has apparently run afoul of the Illinois Department of Financial &amp; Professional Regulation.<br />
<span id="more-371"></span><br />
In <a href="http://www.idfpr.com/dfi/CCD/Discipline/SquarePersonifiedCDOrder13CC208.pdf">a cease and desist order</a> sent to Square, the Illinois department says that Square is &#8220;engaged in the business of transmitting money in Illinois, as defined by the Act, without the required license.&#8221;</p>
<p>The &#8220;act&#8221; that they refer to is the state&#8217;s &#8220;Transmitters of Money Act,&#8221; which says that:</p>
<blockquote><p><em>No person may engage in this State in the business of selling or issuing payment instruments, transmitting money, or exchanging, for compensation, payment instruments or money of the United States government or a foreign government to or from money of another government without first obtaining a license under this Act.<br />
</em></p></blockquote>
<p>The act clarifies that transmitting money means &#8220;the transmission of money <strong>by any means</strong>, including transmissions to or from locations within the United States or to and from locations outside of the United States by payment instrument, facsimile or electronic transfer, or otherwise, and includes bill payment services.&#8221;</p>
<p>Square has responded, saying,</p>
<p>“We’ve been in close contact with the Illinois Division of Financial Institutions for several months and are addressing their concerns.”</p>
<p>Far from an expert in legal affairs, I won&#8217;t attempt to make any additional comments about the order other than the fact that it looks like Square simply needs to obtain a license. </p>
<p>[<a href="http://techcrunch.com/2013/03/01/square-slapped-with-cease-and-desist-by-illinois-state-department-of-financial-regulation/">TechCrunch</a>]</p>
<p><a href="http://www.webpronews.com/square-hit-with-cease-and-desist-order-in-illinois-2013-03#respond"><strong>Comments</strong></a></p>
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		<title>More Countries Getting Google Shopping</title>
		<link>http://www.ecommercetrends.com/more-countries-getting-google-shopping/</link>
		<comments>http://www.ecommercetrends.com/more-countries-getting-google-shopping/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 13:47:46 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=369</guid>
		<description><![CDATA[Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on February 13. &#8220;If you’re a merchant in one of these countries and you’re currently promoting [...]]]></description>
			<content:encoded><![CDATA[<p>Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on February 13.<br />
<span id="more-369"></span><br />
&#8220;If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence,&#8221;  Google notes. &#8220;To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads.&#8221;</p>
<p>This consists of setting up a basica PLA campaign, customizing it, and providing your billing information. A more detailed guide is available <a href="http://services.google.com/fh/files/misc/shopping_fastpla_en.pdf?utm_source=awblogEN&#038;utm_medium=blogpost&#038;utm_campaign=ms1">here</a>. </p>
<p>&#8220;With the recent launch of AdWords enhanced campaigns, it’s now easier than ever to promote your products across devices,&#8221; <a href="http://adwords.blogspot.com/2012/11/google-shopping-goes-global.html">says</a> Google Shopping VP of Product Management, Sameer Samat. &#8220;This is crucial in a world where people are constantly connected and moving from one device to another. We encourage you to upgrade existing product listing ad campaigns to an enhanced campaign with appropriate bid adjustments.&#8221;</p>
<p>More on Enhanced Campaigns <a href="http://www.webpronews.com/what-googles-enhanced-campaigns-mean-for-small-businesses-2013-02">here</a>. </p>
<p>Google&#8217;s PLA-based Google Shopping initiative has been working pretty well, based on a handful of <a href="http://www.webpronews.com/another-great-report-for-google-product-listing-ads-2013-01">recent reports</a>. In fact, <a href="http://www.webpronews.com/bing-is-about-to-get-some-product-listing-ads-of-its-own-exclusive-2013-01">Bing is even going to be launching PLAs of its own this year</a>. </p>
<p><a href="http://www.webpronews.com/google-shopping-rolls-out-in-more-countries-2013-02#respond"><strong>Comments</strong></a></p>
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		<title>Google&#8217;s Shopping Experience To Improve With Purchase Of Channel Intelligence</title>
		<link>http://www.ecommercetrends.com/googles-shopping-experience-to-improve-with-purchase-of-channel-intelligence/</link>
		<comments>http://www.ecommercetrends.com/googles-shopping-experience-to-improve-with-purchase-of-channel-intelligence/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 14:12:35 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=366</guid>
		<description><![CDATA[Update: We&#8217;ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Update</strong>: We&#8217;ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web.”<br />
<span id="more-366"></span><br />
<a href="http://www.sec.gov/Archives/edgar/data/1085621/000119312513040158/d480736d8k.htm">Here&#8217;s the SEC filing</a>. </p>
<p>Channel Intelligence says it has been acquired by Google. The company announced it on its blog, and ICG Group, which reportedly backs Channel Intelligence has <a href="http://www.icg.com/press-and-ideas/icg-news/icg-company-channel-intelligence-to-be-acquired-by-google/">posted a press release</a>. Some publications (like <a href="http://www.businessinsider.com/google-acquires-channel-intelligence-for-125-million-2013-2">Business Insider</a> and <a href="http://techcrunch.com/2013/02/06/google-acquires-channel-intelligence-to-boost-product-recommendations-and-e-commer-with-users/">TechCrunch</a>) are reporting the acquisition as fact, but we have yet to see confirmation from Google. </p>
<p>We&#8217;re going to tread cautiously, as we&#8217;ve seen <a href="http://www.webpronews.com/google-buys-wireless-broadband-company-icoa-for-400-million-2012-11">bogus Google acquisition announcements</a> in recent memory. This may very well be a real deal, but we&#8217;ve reached out to Google for confirmation, and will update accordingly. </p>
<p>&#8220;Building upon the perseverance and strong foundation laid by CI&#8217;s founder Rob Wight, I am extremely proud of the work we accomplished at CI,&#8221; said Doug Alexander, CEO of CI and President of ICG. &#8220;With the talent and hard work of the entire CI team, we successfully navigated a very complex marketplace, ending a record year that culminated in this very exciting acquisition.&#8221;</p>
<p>The Channel Intelligence team <a href="http://www.ciboost.com/blog/channel-intelligence-has-entered-into-an-agreement-to-be-acquired-by-google/">posted the announcement on its blog</a>: </p>
<blockquote><p>We are pleased to announce that Channel Intelligence (CI) has entered into an agreement to be acquired by Google!</p>
<p>For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. We’ve worked with Google for years, and look forward to the great things we will be able to do together.</p>
<p>All CI services will continue to offer the excellent client service and great performance that our clients have come to expect over the years.</p></blockquote>
<p>Again, we&#8217;ll keep you posted if we get confirmation from Google. </p>
<p><a href="http://www.webpronews.com/channel-intelligence-weve-been-acquired-by-google-2013-02#respond"><strong>Comments</strong></a></p>
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		<title>How to Convert More Customers with Your Product Pages</title>
		<link>http://www.ecommercetrends.com/how-to-convert-more-customers-with-your-product-pages/</link>
		<comments>http://www.ecommercetrends.com/how-to-convert-more-customers-with-your-product-pages/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 14:15:42 +0000</pubDate>
		<dc:creator>Stoney deGeyter</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=363</guid>
		<description><![CDATA[One of my biggest pet peeves about shopping is the confusion that occurs when I&#8217;m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes). On a website, it&#8217;s not that easy. Your key salesperson is, [...]]]></description>
			<content:encoded><![CDATA[<p>One of my biggest pet peeves about shopping is the confusion that occurs when I&#8217;m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).<br />
<span id="more-363"></span><br />
On a website, it&#8217;s not that easy. Your key salesperson is, of course, your content. However, there&#8217;s more to it than that. In my latest post on <em>Search Engine Land</em>, <a title="11 Simple Conversion Strategies Many Product Pages Fail To Incorporate" href="http://searchengineland.com/11-simple-conversion-strategies-many-product-pages-fail-to-incorporate-144507" target="_blank">11 Simple Conversion Strategies Many Product Pages Fail to Incorporate</a>, I talk about all the subtle but critical techniques you can use to move the shopper through the buying process.</p>
<p>Hopefully, you&#8217;ll find these tips as helpful as that friendly salesperson (when you can find one).</p>
<p><a href="http://www.polepositionmarketing.com/emp/how-to-convert-product-pages/#respond"><strong>Comments</strong></a></p>
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		<title>Offline Selling Options Coming To eBay?</title>
		<link>http://www.ecommercetrends.com/offline-selling-options-coming-to-ebay/</link>
		<comments>http://www.ecommercetrends.com/offline-selling-options-coming-to-ebay/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 14:09:16 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=361</guid>
		<description><![CDATA[Last year, eBay began testing a same-day shipping service called eBay Now in San Francisco. Merchants in the test group were able to offer the service to customers for $5. eBay reportedly also has some other interesting options in pilot phase. All Things D&#8217;s Tricia Duryee spoke with several eBay execs about a handful of [...]]]></description>
			<content:encoded><![CDATA[<p>Last year, eBay began testing a same-day shipping service called eBay Now in San Francisco. Merchants in the test group were able to offer the service to customers for $5.<br />
<span id="more-361"></span><br />
eBay reportedly also has some other interesting options in pilot phase. All Things D&#8217;s Tricia Duryee <a href="http://allthingsd.com/20130102/ebay-tries-two-new-ways-to-sell-drop-off-points-and-home-pick-up/">spoke with several eBay execs</a> about a handful of tests the company is running including eBay Now. </p>
<p>One of the tests lets would be sellers have eBay employees come to their homes to pick up items and deliver them to &#8220;experts&#8221; who will then attempt to sell the items for a 25% cut of the selling price. Duryee&#8217;s report shows a picture of an eBay van (complete with new logo) that says &#8220;Selling Assistant&#8221; and &#8220;We pick up. Your stuff sells. You get paid.&#8221; </p>
<p>The third test reportedly lets sellers drop off clothes and electronics at mall kiosks. </p>
<p>eBay says it needs to &#8220;innovate at a quicker pace,&#8221; and that it &#8220;can&#8217;t get complacent&#8221; in the space, and one trend in online shopping, interestingly, is moving to more offline options. </p>
<p>For example, <a href="http://www.webpronews.com/amazon-locker-service-is-expanding-2012-08">Amazon is offering lockers in some places</a>, where consumers can pick up their orders at nearby stores. Likewise, <a href="http://www.webpronews.com/google-acquires-bufferbox-locker-service-2012-11">Google recently acquired BufferBox</a>, a provider of similar lockers. </p>
<p><a href="http://www.webpronews.com/ebay-reportedly-testing-new-offline-selling-options-2013-01#respond"><strong>Comments</strong></a></p>
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		<title>Google Video: Creating Unique Content Pages on Ecommerce Sites!</title>
		<link>http://www.ecommercetrends.com/google-video-creating-unique-content-pages-on-ecommerce-sites/</link>
		<comments>http://www.ecommercetrends.com/google-video-creating-unique-content-pages-on-ecommerce-sites/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 13:52:07 +0000</pubDate>
		<dc:creator>Navneet Kaushal</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=357</guid>
		<description><![CDATA[Webmasters have a common question &#8211; &#8216;We&#8217;ve an ecommerce site that has hundreds of pages. How come I can create unique meta details for these pages?&#8217; Matt Cutts has come with an explanation on a GoogleWebmasterHelp video. Comments]]></description>
			<content:encoded><![CDATA[<p>Webmasters have a common question &ndash; &lsquo;We&rsquo;ve an ecommerce site that has hundreds of pages. How come I can create unique meta details for these pages?&rsquo; Matt Cutts has come with an explanation on a GoogleWebmasterHelp video.<br />
<span id="more-357"></span><br />
<iframe allowfullscreen="" frameborder="0" height="236" src="http://www.youtube.com/embed/dnyOduyZQl0?rel=0" width="420"></iframe></p>
<p><a href="http://www.pagetrafficbuzz.com/google-video-creating-unique-content-pages-ecommerce-sites/#IDCommentsHead"><strong>Comments</strong></a></p>
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		<title>Amazon Gives $3 Credit To Patient Prime Members</title>
		<link>http://www.ecommercetrends.com/amazon-gives-3-credit-to-patient-prime-members/</link>
		<comments>http://www.ecommercetrends.com/amazon-gives-3-credit-to-patient-prime-members/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 14:04:37 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Online Retail]]></category>

		<guid isPermaLink="false">http://www.ecommercetrends.com/?p=352</guid>
		<description><![CDATA[If you&#8217;re an Amazon Prime member and plan on doing a lot of holiday shopping on the site this year, you may want to get started early. That way, you can benefit from the expanded &#8220;No-Rush Delivery&#8221; option that Amazon is attaching to eligible items. As you know, Amazon Prime members pay $79 a year [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re an Amazon Prime member and plan on doing a lot of holiday shopping on the site this year, you may want to get started early.  That way, you can benefit from the expanded &#8220;No-Rush Delivery&#8221; option that Amazon is attaching to eligible items.<br />
<span id="more-352"></span><br />
As you know, Amazon Prime members pay $79 a year to receive free two-day shipping (among other things like streaming media).  Last year, Amazon introduced a &#8220;no-rush delivery&#8221; option for Prime customers that allowed them to choose standard 5-7 day shipping, for a reward.  That reward was a $1 credit to spend at the Amazon MP3 Store.</p>
<p>Now, Amazon has upped the ante by offering a $3 credit for movies and music on select items if you choose the no-rush delivery option.  </p>
<p><img alt="" src="http://cdn.ientry.com/sites/webpronews/article_pics/norushamazon3.jpg" class="aligncenter" width="616" height="116" /></p>
<p>If you&#8217;re looking to use this option, here&#8217;s what you need to know:</p>
<blockquote><p><em>Prime members may also have the option to choose Free No-Rush Shipping during checkout. You may want to select No-Rush Shipping if you don&#8217;t need your items right away. Items will typically be delivered a week after you order them.</p>
<p>Promotional credit in either the Amazon Instant Video Store or the Amazon MP3 Store may be offered for selecting No-Rush Shipping. If so, the credit will be automatically applied to your Amazon.com account once the first package from a No-Rush Shipping-eligible order ships. We&#8217;ll send you an e-mail as soon as the credit is available for you to use. You may select No-Rush Shipping as many times as it&#8217;s offered to you, but you will not be eligible for the credit if you cancel your No-Rush Shipping order or return items from it.</em></p></blockquote>
<p>Earlier this month, Amazon <a href="http://www.webpronews.com/amazon-testing-new-pricing-option-for-amazon-prime-2012-11">allowed some users to sign up for Amazon Prime on a monthly basis</a>.  The $7.99-a-month options wound up costing users more over the course of a whole year, but would have allowed people more flexibility.  A few days later, Amazon <a href="http://www.webpronews.com/amazon-ends-monthly-pricing-option-for-amazon-prime-2012-11">confirmed that it was merely a test</a>, and that they would be disallowing the monthly subscription option.  </p>
<p>[via <a href="http://www.businessinsider.com/amazon-no-rush-delivery-2012-11">Business Insider</a>, Image via <a href="https://www.facebook.com/photo.php?fbid=921625567840&#038;set=a.595866182260.2130183.2900903&#038;type=1">Muhammad Saleem</a>]</p>
<p><a href="http://www.webpronews.com/amazon-offers-3-credit-to-patient-prime-members-2012-11#respond"><strong>Comments</strong></a></p>
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