Every Single Page In Your Store Is A Landing Page
Posted by Shawna Seigel
Is it my site URL with a slash after the .com?
What most people fail to realize is that every single page within your store is a landing page.
The home page, every section page, and every single item page its own landing page. You have to treat every single page as a separate landing page.
That is what people fail to realize. Most people think their home page is their only landing page.
When people are searching for the different section categories you have, those sections are landing pages.
When people search for your items, those items are landing pages.
We want to take them from landing on that page and converting to a sale by clicking on the add to cart button and checking out.
Every single page in your store is a landing page.
When you write a blog article, that is a landing page. Find a way to send them to your shopping cart.
Remember, you are optimizing a page not your website. Optimize every page within your website.
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About the Author: Shawna Seigel is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more!