eTail Conference Moves To Baltimore With Added Features
Posted by Manoj Jasra
The east coast eTail event is putting its money where its mouth is. At a time when online retail executives need to maximize every aspect of their businesses, eTail Baltimore will leverage its intimate setting to facilitate more brainstorming and networking than ever before.
Last year, the event welcomed 800+ retail executives to Washington DC and 59 solution providers, a deliberate reduced service provider ratio against attendees to ensure a non-tradeshow experience for networking and knowledge sharing. This year, eTail Baltimore will take things one step further with an entire stream focused on retailer-to-retailer idea sharing – other industry events simply cannot pull this off because of the logistics of managing such large crowds. Plus, only 10-15% of all speakers on the agenda will be solution providers – ensuring that every session delivers key retailer insights and take-aways.
Over the course of four days, specialty forums and workshops, designed to drive results among niches within the delegation, offer a focused environment for solution-defining discussion and an intimate setting to benchmark against peers.
New to the eTail Baltimore 2009 program, features included:
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Extended CEO & CMO/SVP Workshops - Two separate and focused workshops by invitation only.
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Expanded Card Swap for the entire delegation – This ensures that you meet 30 new executives within the first morning of the event.
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Networking Workshop – For the first time at eTail, a retailer-only idea sharing workshop during the day’s events. In just over an hour, every retailer gets to ask 5 pressing questions to over 15 other retailers – seats will be limited.
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Holiday Workshop – Holiday 2009 will be more pivotal to the success of online retailers than ever before. August is the perfect time to rework your holiday strategy – we make sure you capture every dollar in this critical year.
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Retailer-Led Think Tanks – Back by popular demand, these topic-segmented roundtables offer brainstorming opportunities at the end of each day.
eTail Baltimore will showcase 71+ “Retailer” thought leaders from Fortune 500 companies like Home Depot, Dell and Sears. Notably, Michael Cooper, VP Specialty Channels from Home Depot will show you how to create a multi-channel strategy that unites your channels and supports the customer experience; and Sean MacDonald, Director, Global Online Communities for Dell examines how to utilize social networking tools to build a richer engagement and create a fully-vested relationship with the customer.
About the Author: Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.