In a recent article I wrote titled 10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate I detailed a number of strategies you could use to reduce your cart abandon rates. If you use PayPal as a payment method, and depending on the technical ability of your cart, you might have had trouble with [...]

“Above the Fold” is a newspaper term that has been adapted to web design. Originally, it referred to the information that was on the front page of a newspaper on the top section. Newspapers are sold on street corners, in vending machines, or at newsstands, so the biggest stories had to have easy to read [...]

In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site. In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out [...]

Do you know why your favorite fast food restaurant asks you if you want fries with that? BECAUSE IT WORKS! Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they used to put the smokers. Ahhh, remember those days? One of the luxuries of sitting in the back is watching people enter and leave the [...]

These are interesting times to be sure. While some are claiming that there is little relation between what is happening on Wall Street to what is happening on Main Street, there is little doubt that retailers have a lot to worry about. Want an example of how things trickle down through the economy? Consider my [...]

Omniture, Inc. (NASDAQ:OMTR), Bazaarvoice and Mercado today announced that Overstock.com is using integrated solutions from the three companies through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance. “Overstock’s ability to deliver relevant search results has a material impact on [...]