I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

According to the latest press release from ComScore,retail sites continued to climb in December as Americans scoured the Web for deals this holiday season.
Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing [...]

A properly optimized Google Shopping Feed can be the difference between success and failure in the online world. Additionally, the lessons learned in feed optimization can be carried over to paid comparison engines like Shopzilla and Shopping.com.
Also know as a “Google Base Feed” or a “Froogle Feed,” the Google Shopping feed is basically a file [...]

Do you ever notice that you have very little sales from your web store, but always seem to be answering questions from your customers asking you “how they can buy”, or asking questions about your store policies, or maybe it’s a question about a single product?
Your answer is probably “No, I don’t?”
Do you know why [...]

The New York Times and Techflash are leading news this morning about Amazon and how it looks like it will become the Wal-Mart of the internet. The question is, is anyone ready to follow or take on Amazon on its own turf.
All ecommerce companies should be looking at what Amazon is doing right now [...]

Don’t you just love how every year, someone predicts that “the mobile” will “arrive”? (Me too! I love these crazy forecasts! Must be my penchant for fiction.) Well, today, Read Write Web takes a hard look at mobile eCommerce and the challenges that stand between us and buy-anytime-anywhere.
A couple years ago, about 6 months after [...]

In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act. That was over 50 years ago and would you believe after all that time, some things never change?
It comes down to this. No matter how sophisticated our technology is, no matter [...]