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Archive for the ‘News’ Category

Is Your Store Making Decisions For Customers?

Monday, May 3rd, 2010

I see it every day.
Store owners telling their customers not to shop at their website.

Providing Customers Incentives To Return

Monday, April 19th, 2010

It costs twice as much to gain a new customer as it does to hold on to an existing one. There are six proven actions any small business can take to ensure a customer stays a customer.

Rewards Programs Foster Long Term Relationships And Repeat Sales

Monday, April 5th, 2010

It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purchased [...]

MoBeePay Takes Ecommerce To The Mobile World

Monday, March 22nd, 2010

Imagine an application or program, which allows buyers and sellers to connect seamlessly anywhere in the world, without the need of a computing device. Along with connecting anywhere, picture the process taking a matter of seconds. Sound like a good idea?MoBeePay is hoping you think that it is, as they’ve announced a mobile app [...]

Understanding Conversion Rates Can Increase Your Sales

Monday, March 8th, 2010

I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

Online Ads (Sometimes) Prove Popular With Shoppers

Monday, February 22nd, 2010

Considering how hated pop-ups have become, and that ad-blocking software is quite popular in certain circles, it might be easy for everyone to believe that online ads are universally not liked.  Still, new research suggests that people find online ads useful, so long as they’re truly being informative or doing consumers a favor.

Learning Ecommerce From Toyota

Monday, February 8th, 2010

Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals.
Watching this unfold I found three important things that ecommerce store owners can learn from it.
Toyota has put in place a method to [...]