Is Your Store Making Decisions For Customers?
Monday, May 3rd, 2010I see it every day.
Store owners telling their customers not to shop at their website.
I see it every day.
Store owners telling their customers not to shop at their website.
It costs twice as much to gain a new customer as it does to hold on to an existing one. There are six proven actions any small business can take to ensure a customer stays a customer.
It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purchased [...]
Imagine an application or program, which allows buyers and sellers to connect seamlessly anywhere in the world, without the need of a computing device. Along with connecting anywhere, picture the process taking a matter of seconds. Sound like a good idea?MoBeePay is hoping you think that it is, as they’ve announced a mobile app [...]
I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]
Considering how hated pop-ups have become, and that ad-blocking software is quite popular in certain circles, it might be easy for everyone to believe that online ads are universally not liked. Still, new research suggests that people find online ads useful, so long as they’re truly being informative or doing consumers a favor.
Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals.
Watching this unfold I found three important things that ecommerce store owners can learn from it.
Toyota has put in place a method to [...]
You are currently browsing the archives for the News category.