You cannot manage what you do not measure.

Numerous brick-and-mortar businesses are finally ready to compete with Amazon and are looking to shore up their e-commerce operations. Two businesses in particular, Walgreen Co. and Toys “R” Us Inc. are amongst a select few who are integrating better with their online counterparts and looking to open several distribution centers.
Just last month Toy R Us [...]

Since its launch in 2008, Magento has steadily grown and has now become the most preferred OpenSource E-commerce platform. The user base is steadily increasing and as of July 2011, there are 65847 websites using Magento.
It’s not only the shopping cart functionality of Magento that has online merchants squealing in delight, it’s the Web Marketing [...]

The “First Moment of Truth,” or FMoT is a marketing term signifying the moment when all the advertising a consumer has seen for a brand will either pay off with a purchase, or not. It is the 6-7 second window in which the product will either be bought or abandoned.
It’s one of three widely-accepted “moments [...]

If you’re looking for a way to increase your bottom line, take a look at your payment options.
How many choices do your customers have to pay you?

Have you ever received a comment from a happy customer that went something like this: “Let me know if I can ever do anything to help you grow your business.”
My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises.

It wont be long before you wont have to fumble for cards, cash and coupons in your wallet to pay for your purchases. Google is set to change the way you shop and pay by announcing the official launch of Google Wallet.