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Author Archive

Talk To Your Customers The Way They Speak

Wednesday, April 8th, 2009

A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they used to put the smokers. Ahhh, remember those days? One of the luxuries of sitting in the back is watching people enter and leave the [...]

Product Page Conversion Strategies That Shouldn’t Be Ignored

Monday, September 17th, 2007

Product pages maintain considerable strategic importance for ecommerce websites.
Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have against a competitor. In addition to this, product pages also serve to help buyers find relevant pricing information, [...]