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Author Archive

Want to Increase Sales - Turn to Your Blog

Monday, May 9th, 2011

Monday on Ecom Experts, we discussed 5 Ways You Could Double Your Sales. You can listen to the replay below but, I wanted to dig a little deeper into our very first tip - Your Blog!

Blogs typically have:

55% more visitors than websites
97% more inbound links than websites
434% more indexes pages than websites

As many of you [...]

Keyword Finder - How to Use it to Find BIG Mistakes

Monday, March 14th, 2011

Today I log into the 1 Choice 4 Quilting website. This is a brand new website that we are using for the Now What Project. The Now What Project takes store owners through a step-by-step process to teach what to do after opening their store. The project also shows common mistakes, the consequences, [...]

comScore Releases Holiday Spending Trends Data

Thursday, January 6th, 2011

comScore today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time record for the season.

Do You Need A Mobile Version Of Your Site?

Monday, October 25th, 2010

The big question… Do you have a mobile version of your website?
If not, why?
Typically the answer is… I don’t have that many customers shopping on our website with mobile devices.
My response… Have you checked?
Recent response…. No, I just know.
Why bother thinking you know how your customers are shopping when your analytics will tell you very [...]

Setting Up Status Alerts For Your Ecommerce Site

Monday, October 11th, 2010

One of the most crucial aspects of running your online business, is knowing what is going on with your online store. With the holidays right around the corner, it will be more important than ever.

Every Single Page In Your Store Is A Landing Page

Monday, June 7th, 2010

Is it my site URL with a slash after the .com?
What most people fail to realize is that every single page within your store is a landing page.
The home page, every section page, and every single item page its own landing page. You have to treat every single page as a separate landing page.

Online Retail Spending Grew By 10% In Q1 Over Last Year

Monday, May 24th, 2010

comScore, Inc.(NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2010  U.S. retail e-commerce sales estimates, which showed that online retail spending neared $34 billion for the quarter, up 10 percent versus year ago. The strong acceleration [...]