For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site. Product for sale on Shoply.com

Have you ever received a comment from a happy customer that went something like this: “Let me know if I can ever do anything to help you grow your business.” My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises.