I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their organization is constantly adding new […]
It’s a story that we’ve heard repeatedly: Young social network grows but makes no money. Young social network looks to monetize. Sometimes it works, sometimes it does not. Will it work for Snapchat? We’ll find out.
New data from a survey of 1,092 consumers by Opinion Research Corporation found that 85% of social media users thought companies should interact with them through social media. This is strong validation for social media marketing. Consumers, tired of being shouted at, are ok with properly managed social media marketing […]