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Author Archive

How To Prepare For Holiday Traffic

Monday, November 2nd, 2009

Just a reminder here that one of two of the busiest holiday shopping days of the season is fast approaching. The season officially kicks off with Black Friday. This day traditionally marks the start of the holiday shopping season and has long been known for great sales, stores opening extra early and pure customer mayhem.

Are You ready For Cyber Monday And Black Friday?

Monday, November 2nd, 2009

Wanted to post a quick note here to remind any store owners that want to take advantage of Cyber Monday (the Monday after Thanksgiving) that it is quickly approaching. If you want to take advantage of it make sure you got your “best promo” ready to run for the day and begin promoting that “sale” [...]

Fulfilling Customer Needs Without Them Asking

Tuesday, October 20th, 2009

Do you ever notice that you have very little sales from your web store, but always seem to be answering questions from your customers asking you “how they can buy”, or asking questions about your store policies, or maybe it’s a question about a single product?
Your answer is probably “No, I don’t?”
Do you know why [...]

Understanding Your Customers Emotional Needs And Wants

Wednesday, August 26th, 2009

In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act. That was over 50 years ago and would you believe after all that time, some things never change?
It comes down to this. No matter how sophisticated our technology is, no matter [...]

Decrease Shopping Cart Abandonment With New PayPal Tools

Monday, July 13th, 2009

In a recent article I wrote titled 10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate I detailed a number of strategies you could use to reduce your cart abandon rates.
If you use PayPal as a payment method, and depending on the technical ability of your cart, you might have had trouble with abandon [...]

Important Elements Of A Good Ecommerce Home Page

Tuesday, June 16th, 2009

In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site.
In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out a [...]