It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purchased [...]

I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals.
Watching this unfold I found three important things that ecommerce store owners can learn from it.
Toyota has put in place a method to [...]

This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here.
Google recently unveiled a new Ecommerce Search Solution. It looks to be geared toward big ecommerce retailers and the pricing scheme for it will depend on the number of products/items on businesses’ data [...]

Just a reminder here that one of two of the busiest holiday shopping days of the season is fast approaching. The season officially kicks off with Black Friday. This day traditionally marks the start of the holiday shopping season and has long been known for great sales, stores opening extra early and pure customer mayhem.

Wanted to post a quick note here to remind any store owners that want to take advantage of Cyber Monday (the Monday after Thanksgiving) that it is quickly approaching. If you want to take advantage of it make sure you got your “best promo” ready to run for the day and begin promoting that “sale” [...]

Do you ever notice that you have very little sales from your web store, but always seem to be answering questions from your customers asking you “how they can buy”, or asking questions about your store policies, or maybe it’s a question about a single product?
Your answer is probably “No, I don’t?”
Do you know why [...]