You cannot manage what you do not measure.

Retailer’s are finding a lot of ways to use Facebook these days for presenting products and offers to their fan base. I’ve seen some really nice implementations over time and wanted to post a few links to tabs you might want to consider for your Facebook fan page.
Not all of these are free apps, yet [...]

Keeping with the theme of my previous article on Mobile Commerce, I recently read a number of news items that bring to light even more, the big opportunity there is in moving toward a mobile marketplace. I wanted to summarize the findings for you below.
Mobile Users Prefer Mobile Web Over Mobile Apps
Mobile commerce (a.k.a M-Commerce) [...]

It is said in business that customer acquisition is an investment but profitability is built on customer retention. In other words, it typically costs you more to sell to a new customer than it does to a current one. As a result, your profits are higher when you sell to those who have already purchased [...]

I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]

Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals.
Watching this unfold I found three important things that ecommerce store owners can learn from it.
Toyota has put in place a method to [...]

This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here.
Google recently unveiled a new Ecommerce Search Solution. It looks to be geared toward big ecommerce retailers and the pricing scheme for it will depend on the number of products/items on businesses’ data [...]