In an announcement on their blog, Google outlined three new changes to their click-to call ads. The updates aim to streamline ad creation, improve ad quality and call performance measurement. Account-level call extensions will start rolling out this week. These can be implemented across your entire account, instead of having […]
Speed is everything when it comes to trade and commerce. You might have the best ice cream sundae in the world, but if it takes you an hour to make it and another hour to deliver it, you’ve lost a lot of potential customers.
Pay-per-click advertising doesn’t always smile upon budget-minded businesses; even “clean” PPC campaigns (i.e., ones that aren’t plagued by click fraud) can be costly. Why not dump the whole thing, then? Some users of Mountain Media’s software have been able to do just that – without hurting their rankings. Mountain Media […]
As the number of consumers shopping online continues to grow, more marketers are becoming interested in transactional emails. Some companies are able to take advantage of transactional emails but there are still a good number that are not fully utilizing the medium. According to a new report from Silverpop titled […]
Google once more might have crossed the fine line between delivering the most neutral search results, and doing self-promotion in disfavor of such neutrality. The latest incident, brought to light in an analysis by Danny Sullivan, is the display of a Google Checkout-specific link within the shopping onebox. The shopping […]
The year 2006 was a record breaker for e-commerce as online retail spending passed the $100 billion mark, according comScore. In all, the year was up 24 percent over 2005, raking in a total of $102.1 billion, nearly $20 billion more than in 2005. The holiday season was an exclamation […]
Of all the humbug things to do at Christmas. A seller on eBay taught his kids a lesson last year (one they’ll be describing to a therapist one day) by putting an empty Nintendo GameCube box under the tree, wrapped up in sadism, and is encouraging others to do the […]
Although most people think of long lines of shoppers outside stores awaiting 5 a.m. openings and deeply discounted merchandise, the lines were just as impressive on the Internet. Christmas Shopping Online Absolutely Booms