After a long wait, Google has finally announced the launch of their highly anticipated mobile app, Google Wallet in collaboration with big names like MasterCard, First Data, Sprint and Citibank.

The “First Moment of Truth,” or FMoT is a marketing term signifying the moment when all the advertising a consumer has seen for a brand will either pay off with a purchase, or not. It is the 6-7 second window in which the product will either be bought or abandoned.
It’s one of three widely-accepted “moments [...]

It wont be long before you wont have to fumble for cards, cash and coupons in your wallet to pay for your purchases. Google is set to change the way you shop and pay by announcing the official launch of Google Wallet.

Finally, Google has entered the world of ecommerce. Yesterday, Google unveiled Commerce Search which promises to make e-commerce searching as easy as using Google.com.
The release is timed perfectly for the holiday season rush, which happens to be online retailing’s busiest time of the year.
Google Commerce Search is a new enterprise product which allows website owners [...]