Honesty Tax
The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. [...]

“Wanna buy a car?
I got great cars for sale!
I’ve got the cheapest cars. I got the best deals in town! You won’t get better!”
What is wrong with this picture?
This is how sales used to work. The salesperson worked to a script. The complex desires and concerns of the customer mattered a whole lot less [...]

Looking for Christmas oriented keyword research? You would be hard press to find a better list of hot toys this year than to look at Amazon.com’s holiday toy list. Google also offers their Google Trends product, which will likely confirm the validity of Amazon’s list as the holiday season draws near. Both of these lists [...]