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Adding Social Commerce With Facebook Tabs

Eric Leuenberger Posted by

Retailer’s are finding a lot of ways to use Facebook these days for presenting products and offers to their fan base. I’ve seen some really nice implementations over time and wanted to post a few links to tabs you might want to consider for your Facebook fan page.

Not all of these are free apps, yet if they fit your needs and budget, they could be more than worth the investment.

ShopTab

This application was developed by Shop Tab LLC. and enables you to add a store to your Facebook fan page. Your products are presented and when a purchase is initiated, the customer is take directly to your site to complete the order.

This application also provides an automated data feed feature (much like Google Base) for quickly updating the content on the ShopTab. To do this, simply log into the ShopTab admin and under the data feed tab you’ll be able to schedule weekly updates as needed.

Example Store: The Tackle Box

On YouTube: Sample YouTube Video

Shop Now Tab

Developed by Payvment, Inc., this option boasts features like easy setup (under 15 minutes), product management, admin interface built into Facebook, integrated payment / revenue system, integrated order management, as well as marketing and promotion options to name a few.

Example Stores: Payvment Sample Store, Game Intern

Shop and Share

Developed by Shoutlet, this application is another ecommerce type integration. It enables your friends to not only shop your products, but also share them with their friends on Facebook, and even ask your Facebook friends about the product (peer reviews are great aren’t they?)

Example Store: Best Buy

Welcome Tab

The welcome tab is not an ecommerce application, yet it can be used to present your fans with an ‘introduction’ to your page (much like a home page.) So you can customize this in any way you want to present the information you would like to feature (some examples might be promoting an upcoming sale, release of a new product, sweepstakes, etc…)

Example Site: (The link provided above not only shows you information about the welcome tab, but uses it to present that information as well.)

Facebook Landing Page

You can develop just about any type of tab you want if you know how. These would be considered ‘landing pages’ and the limits are only in your imagination. The best article I found on how to create one of these comes from the Mashable blog. The link to the article is as follows: How to create a Facebook Landing Page for your Business

Example Site: Walmart

Store Tab

A Facebook application developed by Voyik that enables you to setup a store on Facebook. Once implemented, a store can upload up to three images per product and also choose up to three products to include in the top showcase.

As of this writing, all transactions are currently completed outside of Facebook meaning customers are routed to the original source to complete the transaction. Original source could be anything from their own ecommerce site to Amazon and eBay listings. Any person who ‘likes’ the page has the ability to browse and share products.

Example Store: Salud Cookware

With Social Media growing rapidly there will be little that more and more of these types of applications will roll out. Who will come out ahead of the rest? We’ll have to wait and see.

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About the Author: Eric Leuenberger is an ecommerce conversion expert and author of a leading Ecommerce Optimization blog. He coaches ecommerce store owners how to increase their website sales using effective online paid search advertising, targeted marketing strategies, website sales strategies, and industry best practices. Contact him today to increase your sales!

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