Since its launch in 2008, Magento has steadily grown and has now become the most preferred OpenSource E-commerce platform. The user base is steadily increasing and as of July 2011, there are 65847 websites using Magento. It’s not only the shopping cart functionality of Magento that has online merchants squealing in delight, it’s the Web [...]

The “First Moment of Truth,” or FMoT is a marketing term signifying the moment when all the advertising a consumer has seen for a brand will either pay off with a purchase, or not. It is the 6-7 second window in which the product will either be bought or abandoned. It’s one of three widely-accepted [...]