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Archive for January, 2010

ComScore Reveals Top-Growth Among Ecommerce Categories

Monday, January 25th, 2010

According to the latest press release from ComScore,retail sites continued to climb in December as Americans scoured the Web for deals this holiday season.
Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing [...]

Optimizing Your Ecommerce Site For Google’s Shopping Feed

Monday, January 11th, 2010

A properly optimized Google Shopping Feed can be the difference between success and failure in the online world. Additionally, the lessons learned in feed optimization can be carried over to paid comparison engines like Shopzilla and Shopping.com.
Also know as a “Google Base Feed” or a “Froogle Feed,” the Google Shopping feed is basically a file [...]