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Archive for August, 2009

Understanding Your Customers Emotional Needs And Wants

Wednesday, August 26th, 2009

In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act. That was over 50 years ago and would you believe after all that time, some things never change?
It comes down to this. No matter how sophisticated our technology is, no matter [...]

Finding The Best Manufactures For Your Ecommerce Site

Monday, August 10th, 2009

After successfully working through the setup of a couple e-stores, I would like to share our top criteria for finding the best manufacturers to work with.   There are an overwhelming number of manufacturers that will work with companies that are starting an e-store.  During the setup of our first store, I stumbled my way through [...]