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Archive for June, 2009

Creating A Concise Attention Grabbing eCommerce Headline

Monday, June 29th, 2009

“Above the Fold” is a newspaper term that has been adapted to web design. Originally, it referred to the information that was on the front page of a newspaper on the top section. Newspapers are sold on street corners, in vending machines, or at newsstands, so the biggest stories had to have easy to read […]

Important Elements Of A Good Ecommerce Home Page

Tuesday, June 16th, 2009

In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site. In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out […]

Using Social Trends To Increase Sales

Monday, June 1st, 2009

Honesty Tax The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from […]