Do you know why your favorite fast food restaurant asks you if you want fries with that?
BECAUSE IT WORKS!
Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

Over at Marketing Pilgrim I wrote about a study from Forrester Research and Shop.org that said that online shopping was up 11% for Q1 of this year. A vey good number considering the economic climate.
Even a cursory glance at the numbers, however, showed a disturbing development of sorts if you are an online only retailer. [...]