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Archive for May, 2009

Using Up Selling To Increase Your Profitability

Monday, May 18th, 2009

Do you know why your favorite fast food restaurant asks you if you want fries with that? BECAUSE IT WORKS! Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

Online Shopping Up In Uncertain Economic Times

Monday, May 4th, 2009

Over at Marketing Pilgrim I wrote about a study from Forrester Research and Shop.org that said that online shopping was up 11% for Q1 of this year. A vey good number considering the economic climate. Even a cursory glance at the numbers, however, showed a disturbing development of sorts if you are an online only […]