New data from a survey of 1,092 consumers by Opinion Research Corporation found that 85% of social media users thought companies should interact with them through social media. This is strong validation for social media marketing. Consumers, tired of being shouted at, are ok with properly managed social media marketing campaigns like those we do [...]

The Web has taken self-service to great new lengths and sometimes new depths. At the same time, the Web is perhaps the only form of business where you can’t actually see or interact with your customers on a personal basis at the point of transaction. This creates a new set of challenges for companies and [...]