Omniture, Inc. (NASDAQ:OMTR), Bazaarvoice and Mercado today announced that Overstock.com is using integrated solutions from the three companies through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance.
“Overstock’s ability to deliver relevant search results has a material impact on conversion success,” said Geoff Atkinson, vice president of tactical marketing at Overstock. “The integrated Omniture, Bazaarvoice and Mercado ‘searchandising’ solution provides Overstock with the ability to improve conversion by automatically optimizing search relevance and product merchandising based upon a number of factors, including customer ratings and reviews.”
Overstock uses “searchandising” by feeding data from Omniture SiteCatalyst into Mercado via Omniture Genesis, where Mercado uses the information to optimize Overstock’s search results and site navigation. Overstock displays Mercado search and refinement results that include Bazaarvoice ratings and reviews, which customers can use as a sorting or refinement preference when selecting products to purchase.
