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Archive for June, 2008

Utilizing On-site “Searchandising”

Monday, June 23rd, 2008

Omniture, Inc. (NASDAQ:OMTR), Bazaarvoice and Mercado today announced that Overstock.com is using integrated solutions from the three companies through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance. “Overstock’s ability to deliver relevant search results has a material impact on […]

Reasons for Shopping Cart Abandonment

Monday, June 2nd, 2008

Shopping cart abandonment is a huge challenge for online merchants. eTailers are constantly struggling to understand how they compare to other eTailers and the reasons of cart abandonment so that they can improve their conversions. Yesterday I came across some interesting survey data that will help shed some light on the average abandonment rates, conversion […]