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Archive for September, 2007

Killing The Goose That Laid The Interactive Eggs

Monday, September 24th, 2007

It appears Scripps-the 100+ year old media company-isn’t having the level of success with online media it had hoped.
Acquiring online comparison shopping site Shopzilla for $525 million in cash in 2005, Scripps indicated it expected great growth fromthe company. Unfortunately, it appears tougher competition and increased costs have thrown them of course and now [...]

Product Page Conversion Strategies That Shouldn’t Be Ignored

Monday, September 17th, 2007

Product pages maintain considerable strategic importance for ecommerce websites.
Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have against a competitor. In addition to this, product pages also serve to help buyers find relevant pricing information, [...]