The E-commerce Balancing Act
Monday, August 27th, 2007If you operate an e-commerce business, you’ll know intimately well the balancing act constantly playing out in your mind and in your strategic and tactical planning processes.
As you plan your next move to take your web business to an even higher level of performance, you’re confronted with multiple and many times competing opportunities.
Do you identify and execute a new advertising method? Do you spend more time optimizing your current advertising methods? Do you test out a new advertising method you recently read about in your Search Marketing Standard magazine? Do you expand your pay-per-click campaigns to LookSmart or a vertical search engine like FindGifts.com?


