If you operate an e-commerce business, you’ll know intimately well the balancing act constantly playing out in your mind and in your strategic and tactical planning processes.
As you plan your next move to take your web business to an even higher level of performance, you’re confronted with multiple and many times competing opportunities.
Do you identify [...]

A question I am asked frequently is what is the average conversion rate for an e-commerce website or for any website for that matter.
There is a basic answer and a more complicated yet more practical one.
For the basic answer I reference a recent study conducted by Forrester as presented in an article from the August [...]