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Archive for January, 2007

Mountain Commerce Overshadows PPC

Wednesday, January 31st, 2007

Pay-per-click advertising doesn’t always smile upon budget-minded businesses; even “clean” PPC campaigns (i.e., ones that aren’t plagued by click fraud) can be costly.
Why not dump the whole thing, then? Some users of Mountain Media’s software have been able to do just that - without hurting their rankings.
Mountain Media recently released Mountain Commerce 6.0, an updated [...]

Online Retailers And Transactional Email

Monday, January 22nd, 2007

As the number of consumers shopping online continues to grow, more marketers are becoming interested in transactional emails.
Some companies are able to take advantage of transactional emails but there are still a good number that are not fully utilizing the medium.
According to a new report from Silverpop titled “How Top Retailers Use Transactional Emails” 40 [...]

Google Offering Checkout-optimized Results

Wednesday, January 17th, 2007

Google once more might have crossed the fine line between delivering the most neutral search results, and doing self-promotion in disfavor of such neutrality.
The latest incident, brought to light in an analysis by Danny Sullivan, is the display of a Google Checkout-specific link within the shopping onebox.
The shopping information in question is shown [...]

Online Holiday Spending Passes $100 Billion

Friday, January 5th, 2007

The year 2006 was a record breaker for e-commerce as online retail spending passed the $100 billion mark, according comScore.
In all, the year was up 24 percent over 2005, raking in a total of $102.1 billion, nearly $20 billion more than in 2005. The holiday season was an exclamation point to the year as online [...]