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Why Social E-Commerce Is A Game Changer For Retailers This Holiday Season

October 27th, 2015

As social media sites like Pinterest and Twitter begin to make product purchases as easy as a few clicks, brands are beginning to recognize the e-commerce potential of their social media activity and capitalize on it. Since 2013, sales from social media commerce for the top 500 retailers have risen 26%, to $3.3 billion, according […]

How Facebook Ads Drives Sales For Ecommerce Retailer Canvas On Demand

September 29th, 2015

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their organization is constantly adding new ad creative and testing it. […]

You Can Now Pay From Your Wrist Using Square Cash For Apple Watch

August 31st, 2015

Square just announced Square Cash for Apple Watch, which will enable owners of the device to easily send money to their friends right from their wrist. “The latest Square Cash release provides an even easier way to send money to friends, family or anyone nearby, freeing customers from fishing around in a pocket or purse, […]

Status Report On How Social Platforms Are Behaving In Respect To Ecommerce

August 11th, 2015

The social media landscape is getting more complex, but also potentially more helpful for ecommerce businesses almost by the day. The big social platforms like Facebook, Twitter, Instagram, and Pinterest have all been working on features that will help businesses sell products to users. Ultimately, it’s all great for businesses selling online, and will only […]

Shopify Makes It Easier For Merchants To Make Wholesale Orders

July 13th, 2015

Shopify is now letting merchants create orders and accept credit card payments through the Shopify Admin in an effort to make it easier for them to sell wholesale, take orders by phone, etc.

Facebook Buy Button Can Now Be Used By Shopify Merchants

June 16th, 2015

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants.

e-Commerce Features Coming Soon To Facebook

May 27th, 2015

A new feature Facebook is testing could turn the social network into more of an e-commerce market place or digital swap meet. You’ll soon be able to search across Facebook for items to buy from other users.