I’m a big “conversion” person as many of you already know.
I like conversion increases and I am always seeking higher conversion levels, even tenths of a point at a time (it all builds up.)
Having said that, I thought it was important to point out one thing I tell store owners. I bring this up because [...]
Considering how hated pop-ups have become, and that ad-blocking software is quite popular in certain circles, it might be easy for everyone to believe that online ads are universally not liked. Still, new research suggests that people find online ads useful, so long as they’re truly being informative or doing consumers a favor.
Unless you have been hiding under a rock or living in a cave recently you’re well aware of the issues big auto maker Toyota faced with recalling cars due to faulty accelerator pedals.
Watching this unfold I found three important things that ecommerce store owners can learn from it.
Toyota has put in place a method to [...]
According to the latest press release from ComScore,retail sites continued to climb in December as Americans scoured the Web for deals this holiday season.
Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing [...]
A properly optimized Google Shopping Feed can be the difference between success and failure in the online world. Additionally, the lessons learned in feed optimization can be carried over to paid comparison engines like Shopzilla and Shopping.com.
Also know as a “Google Base Feed” or a “Froogle Feed,” the Google Shopping feed is basically a file [...]
We have officially less then a week till Christmas.
Can you offer your customers guaranteed delivery by Christmas Eve?
If yes, then go send an email to your customers right now and let them know!
This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here.
Google recently unveiled a new Ecommerce Search Solution. It looks to be geared toward big ecommerce retailers and the pricing scheme for it will depend on the number of products/items on businesses’ data [...]