“Above the Fold” is a newspaper term that has been adapted to web design. Originally, it referred to the information that was on the front page of a newspaper on the top section. Newspapers are sold on street corners, in vending machines, or at newsstands, so the biggest stories had to have easy to read [...]
In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site.
In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out a [...]
Honesty Tax
The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. [...]
Do you know why your favorite fast food restaurant asks you if you want fries with that?
BECAUSE IT WORKS!
Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.
Over at Marketing Pilgrim I wrote about a study from Forrester Research and Shop.org that said that online shopping was up 11% for Q1 of this year. A vey good number considering the economic climate.
Even a cursory glance at the numbers, however, showed a disturbing development of sorts if you are an online only retailer. [...]
The east coast eTail event is putting its money where its mouth is. At a time when online retail executives need to maximize every aspect of their businesses, eTail Baltimore will leverage its intimate setting to facilitate more brainstorming and networking than ever before.
A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they used to put the smokers. Ahhh, remember those days? One of the luxuries of sitting in the back is watching people enter and leave the [...]