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e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake

August 4th, 2014

You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? While $200 million is, ahem, only about 1% of eBay’s annual revenues, it still represents–if you’ll pardon the technical term–a metric crap ton of money. I’ve worked with […]

Email Marketing and Mobile Commerce Working Together

July 15th, 2014

Custora has released a new report based on its “E-Commerce Pulse” data from over 100 online retailers, 70 million consumers, and $10 billion in transaction revenue. It says that mobile e-commerce has hit an all-time high, which is hardly surprising.

Use This App To Get Others To Sell Stuff For You On eBay

June 23rd, 2014

eBay launched a new iPhone app called eBay Valet, which provides sellers with another way to sell on the site. It finds what items are worth, then sends them in for valets to sell them for you. Take pictures of your items, and the app gives you an estimated price. They’ll send you a free […]

Ecommerce Analytics Revamp Comings From Google

June 2nd, 2014

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed the most, […]

Two More Major Markets Receive Google Shopping Express

May 12th, 2014

Google announced that it is expanding Google Shopping Express, its same-day product delivery service, to Manhattan and West Los Angeles. So far, it has only been available in the Bay Area and the Peninsula & San Jose area. “Suddenly realize that you’re designated snack mom tomorrow and don’t have time to run to the store?” […]

Etsy Wholesale Launches Publicly This Summer, Releases New Details

April 21st, 2014

Etsy announced the pricing for Etsy Wholesale for when it launches publicly this summer. There will be a one-time joining fee of $100 for sellers, and the company will get a 3.5% transaction fee for wholesale purchase orders, the same as those for Etsy Wholesale was launched in beta a year ago. The program […]

How to instantly establish trust and authority with your website

March 31st, 2014

Trust is something you have to earn, but impatient customers are ready to let you earn it easily. Here are a few ways to quickly earn their trust. Understanding your customers and how they buy is critical to how you set about establishing trust and authority in their eyes. My caveat: whatever you read here […]