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Creating A Concise Attention Grabbing eCommerce Headline

June 29th, 2009

“Above the Fold” is a newspaper term that has been adapted to web design. Originally, it referred to the information that was on the front page of a newspaper on the top section. Newspapers are sold on street corners, in vending machines, or at newsstands, so the biggest stories had to have easy to read [...]

Important Elements Of A Good Ecommerce Home Page

June 16th, 2009

In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site.
In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page. In this post I wanted to point out a [...]

Using Social Trends To Increase Sales

June 1st, 2009

Honesty Tax
The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. [...]

Using Up Selling To Increase Your Profitability

May 18th, 2009

Do you know why your favorite fast food restaurant asks you if you want fries with that?
BECAUSE IT WORKS!
Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

Online Shopping Up In Uncertain Economic Times

May 4th, 2009

Over at Marketing Pilgrim I wrote about a study from Forrester Research and Shop.org that said that online shopping was up 11% for Q1 of this year. A vey good number considering the economic climate.
Even a cursory glance at the numbers, however, showed a disturbing development of sorts if you are an online only retailer. [...]

eTail Conference Moves To Baltimore With Added Features

April 20th, 2009

The east coast eTail event is putting its money where its mouth is. At a time when online retail executives need to maximize every aspect of their businesses, eTail Baltimore will leverage its intimate setting to facilitate more brainstorming and networking than ever before.

Talk To Your Customers The Way They Speak

April 8th, 2009

A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they used to put the smokers. Ahhh, remember those days? One of the luxuries of sitting in the back is watching people enter and leave the [...]