Staples has its eyes set on some pretty lofty goals going into 2012. One of the leading office supply chains, Staples is looking ahead to becoming the leading multichannel commerce company. They aren’t joking around with their follow through either, as they’ve brought on teams from the E-Commerce Innovation Center in Cambridge, Massachusetts.
For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site.
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Part 10 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.
Today’s social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-created products and services, and insights into how [...]
A lot of people think that E-commerce isn’t really a big part of B2B transactions. Greg Ott (DamandBase) and Joe Rawlinson (National Instruments) aim to discuss how it is.
With, autumn setting in, the festive fervor catches up and spreads among people all over the country. As an e-commerce site owner, the festive season is a chance to double your sales and maximize your profits as the internet traffic shoots up by more than 40% over the festive period. This means you need to [...]
After a long wait, Google has finally announced the launch of their highly anticipated mobile app, Google Wallet in collaboration with big names like MasterCard, First Data, Sprint and Citibank.
I don’t know about you, but when I am shopping online I never buy the first thing I see. With the internet you have access to just about everything you could ever want as a consumer. With all this information available to you with the click of a button, consumers tend to take the time [...]